2021 Group 1 - Poverty and Income Inequality

Melo Fellow
Melo Fellow
Melo Social Member

Poverty and income inequality


About the Co-Creation

We make use of PressLogic’s social media reach to drive participation in volunteering activities that target the poverty. We came up with a campaign to raise awareness to the work of HandsOn Hong Kong through effective storytelling on social media and to encourage more youth joining the NGO’s volunteering activities.

Social Impact

Leveraging the reach of social media to the younger generation in Hong Kong, the video successfully drew the attention from part of our community, with a total of more than 60,000 views!

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