"Melo Strategy" is a project created by Awwab Hamam, Melody Cheung, Rafia Ali, and focuses on supporting small and medium-sized enterprises (SMEs) in Hong Kong, as they navigate their digital transformation. Their project aims to create an all-in-one consultancy platform to streamline digital strategies and provide essential resources for SMEs. They will first start by conducting an initial pilot with three SMEs in 2025, offering free advisory services, and developing a comprehensive online guidebook that covers various digital strategies. Their goal is to equip SMEs with the knowledge and tools they need to adapt to the evolving digital landscape while minimizing costs.
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