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2025

Theme 5: KOL, Influencers and Their Evolving Roles to the Society

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This project, "Melo Connect", led by four fellows, Ayaan Zaheer, Jasmine Louie, Kimmy Suen, and Michael Tumiwa aims to redefine key opinion leaders (KOLs) as community connectors by fostering real conversations across different generations. They will bridge perspectives and shared values, helping people understand diverse viewpoints through video projects created by participants. They have so far released series on career versus love, where individuals shared their personal stories and views through short video reels on instagram. Their goal is to make the process engaging and fun, encouraging participants to share their insights while creating impactful videos.

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