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CO-CREATION BLOG
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2022

2022 Group 3 - Sustainability: Generation Gap

[SUSTAIN] Sustainability: Generation Gap?

Shui On Land, South China Morning Post

About the Co-Creation

A group of new green voices, Eva, Johnson, Cindy, and Minjin shared a sad but realistic conclusion of their research and studies. Gen Z do care about sustainability, and to a great extent, but their actions do not match with their environmental values. The team explained the reasons for the value-action gap with “CASH” which are competing values, apathy, skepticism and habit. Clearly, we all should act now to close the gap, not just Gen Z.

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