2022 Group 3 - Sustainability: Generation Gap
A group of new green voices, Eva, Johnson, Cindy, and Minjin shared a sad but realistic conclusion: Gen Z do care about sustainability, but their actions do not match with their environmental values. The team further explained the reasons for the value-action gap with “CASH” which are competing values, apathy, skepticism and habit.
Gary: For next generation of talent and consumers, you are thinking about it (sustainability) as a present. It is very independent and personal for you. I think that’s something all of leaders can learn from.
